My name is Mahshad Fallah.

Mahshad Fallah Zavaraki

Creative Director | Licensed Makeup Artist

I work at the meeting point of art, fashion, and culture, using my skills as a creative director and licensed makeup artist to explore the deeper stories behind visual identity. For me, images are more than just pictures—they are powerful tools for expressing ideas about who we are and how society shapes us.

I focus on how factors like race, gender, and culture influence the way we present ourselves and how we see others. Through my work, I aim to challenge traditional views of beauty and give a voice to people and communities that are often overlooked. Each project is a chance to create something meaningful, not only visually striking but also rich in ideas and messages.

Sustainability plays a key role in my creative process. I believe that beauty should not come at the cost of the environment or ethical values. My goal is to create art that is innovative and responsible, blending modern aesthetics with a deep sense of purpose.

Collaboration is central to what I do. Whether I’m working on a fashion shoot or a larger visual campaign, I aim to build connections between ideas, people, and cultures. I want my work to resonate, to inspire thought, and to leave a lasting impression—art that engages with the world and makes us think differently about it.